04 Feb What’s Your 2019 Business Plan?
Many companies still expect ‘natural’ growth through online visitors even though they ave no plan.budget and sometimes not even an idea of what it means or where to start.
Smart companies are focusing on “name recognition” — with amazing results. Name recognition keeps the momentum flowing in your business, no matter the distractions or challenges you may face in the future.
Your brand is YOU. And it’s time to own it.
Not sure where to start? Here are a few pointers.
Build name recognition with an amazing website
The number one tool that represents you online, 24/7, is your website. Not your Facebook page, your Twitter feed, or your Instagram profile.
Having a website sets you apart. Having a creatively designed, lead-generating site is what takes you from average to next level in your career.
Now is the time to show everyone who and what you are: an authentic, genuine, professional, and passionate lifetime real estate advisor. The sky’s the limit in style, function, and content that enhances your brand.
Remember: consumers crave relationships with real people, not brands.
Drive high-quality marketing leads directly to you, from anywhere
Social media, home search portals, and pay-per-click advertising have created more places to openly market listings at the top of the marketing funnel. As an agent, you should diversify your lead generation by taking advantage of as many of these platforms as possible.
But no matter which platforms you choose, a robust website is ultimately “the hub” that will drive qualified buyers and sellers directly to you.
It’s the conversion point from consumer to client.
A high-converting website is the key to developing a powerful lead-generating pipeline. And with that pipeline, you can grow your business without relying on any specific third-party platform.
Create a 24/7 marketing engine powered by YOU.
Beautifully market your business to attract more sellers
If social media is your only branding platform, you are not showcasing your products or services and not competing on a level playing field.
Consumers demand to know more and want to see more than in the past. They need to see you are marketing and technology savvy.
So blow them away with a stunning secure site (Google does not rank those without the https security certificate) and expertly crafted platform.
Use high-quality photos, videos, and storytelling to position yourself as the true expert you are.
Park it and 2019 is gone
By doing nothing, staying with an old site or one thats on a ‘drag and drop’ platform will see you miss out on 20129 altogether.
It takes a month or 2 from going live to start to attract the traffic you deserve – leave it until the summer and yo’ll write off 2019 I’m afraid.
NOW is the time for peak performance on the web.
Need to establish your online brand? Zen Digital Marketing are here to help.